In the era of the global village, there is a high awareness of the issue of corporate social responsibility and consumers are looking for evidence of fair and responsible conduct behind the products and services they purchase. Therefore, we operate from a deep belief that companies that operate with corporate responsibility, over time, will also enjoy greater business success.

Corporations and business companies have a broad and significant impact on the social fabric. Ma’ale strives and works to ensure that companies themselves internalize their importance and impact on society. Ma’ale develops tools, primarily the Ma’ale Rating, in order to promote the management and assimilation of social values ​​in businesses. Ma’ale works to define standards in a variety of business areas such as ethics, employment conditions, employment diversity, environmental quality, and more. We encourage business companies to examine themselves in light of the standards that have been defined and assist in consulting and working with managers in order to chart the path to advancing these areas.

We see ourselves as a home for companies committed to corporate responsibility and believe in their ability to impact beyond their borders by leveraging their collective power to create positive and real social change. We invite you to take part and join the forefront of companies that are marching forward with us in business-social action in Israel.