About
Maala
Maala advances corporate responsibility with Israel’s leading companies that choose to adopt advanced standards, serving as a hub for a broad and growing professional community.
130
Members in Maala’s corporate network
450K
Total number of employees in the companies
150
Professional trianing, workshops & events
20
Years since the launch of the Maala Index on TASE
Who we are
Maala brings together over 130 of Israel’s leading companies that have chosen to adopt and implement advanced, measurable standards of corporate responsibility — addressing business impact on society and the environment.
Maala develops Israel’s voluntary corporate responsibility standards, promotes learning, training, and the exchange of both local and global best practices, and offers a rich and diverse library of professional video content. The Maala ESG Index, published annually, enables companies to measure, compare, and continuously improve their performance — providing an up-to-date snapshot of responsible business in Israel. Maala’s annual Conference, the flagship gathering of Israel’s corporate responsibility community, reflects a growing professional network advancing responsible business practices across Israel.
Core Activities
Corporate Network
Bringing together companies from across Israel’s diverse industries under the shared standards of corporate responsibility, Maala’s Corporate Network embodies the business community’s broad, cross-sector commitment to Israeli society. The Network serves as a hub for peer learning, exchange of knowledge and practices, professional meetups and networking, and as a leading, ever-growing community of responsible businesses. The collective efforts of companies within the Network shape the business sector as a whole and create positive impact across Israeli society.
Maala ESG Index
The Maala ESG Index is a powerful tool for continuous measurement, comparison, and improvement. Launched in 2003, it has since become the leading framework guiding Israeli companies in advancing corporate responsibility. Participation in the Index reflects companies’ long-term commitment to embedding corporate responsibility principles into their strategy and operations — a process of ongoing evaluation and progress. The Index drives positive impact not just within the business sector, but across Israeli society. The Index facilitates a process that balances global ESG standards with the unique characteristics, culture and challenges of Israel’s business sector.
Maala Videocast
‘The Bright Side of Business’ – The largest digital content library on corporate responsibility in Israel. Here, leading professionals and executives from businesses and civil society come together to discuss a wide range of social and environmental topics, their practical implementation, and how they are driving real change.
Annual Conference
The annual Gathering of Israel’s Corporate Responsibility Community.
Maala’s annual conference is longest-running and most prominent event in the field of corporate responsibility in Israel. It offers a unique professional forum for social responsibility, ESG and sustainability managers and serves as a space for open dialogue—bringing together senior leaders from the business, public and civil society sectors, academia and the global community. The conference showcases innovative ideas, the latest research and global trends, illustrated with practical examples. The core topics address ongoing economic, geopolitical, and social developments, and the challenges they pose for all stakeholders.
Global Network
Maala maintains close ties with counterpart organizations around the world, participating in forums and working groups, while actively tracking global trends and developments in the field. These connections also provide opportunities to share knowledge and showcase Israeli best practices with the wider global community.
Among the prominent organizations:
Team
Our People
Momo Mahadav
CEO
Momo is a key player in the Israeli Responsible Business arena, with a proven track record of leading value-based change within the business, public and social spheres. Momo joined Maala in 2006, bringing with him extensive experience working in public policy frameworks and environmental and community work. Prior to Maala, Momo headed the Tel Aviv branch of the Society for the Protection of Nature in Israel. Holds an M.A. in public policy from Tel Aviv University.
Tami Leffler
Director, Research & Information Management, Corporate Relations
Tami leads the research and knowledge across Maala’s work. Tami has vast experience in working with large Israeli companies on their social innovation strategies and human capital investments. Completed studies in Information Science at the Technion Institute and holds an M.A. in Communications from the Hebrew University of Jerusalem.
Anat Moseinco
Director, Head of Sustainability & Corporate Membership
Anat leads Maala’s corporate membership network. She has vast experience working with companies to promote social and environmental issues and dialogue between the business community and civil society. Anat is a licensed lawyer and holds an M.A. in law from Bar Ilan University. Prior to Maala Anat led community relations at Adam Teva V’Din, working with diverse communities to promote health and environment related issues.
Elisha Silberklang
Head of Digital Media & Global Network
Elisha leads Maala’s video & podcast channels, the largest digital content hub on corporate responsibility in Israel. His work spans the entire process, from managing the recording studio and editing content to overseeing distribution via newsletter and social media. He also facilitates and develops Maala’s global network of partners & organizations. Elisha holds a B.A. in History from The Hebrew University of Jerusalem.
Yanai Brenner
Director, Head of Maala ESG Index
Yanai manages the Maala ESG Index, the leading tool for measuring corporate responsibility and setting the standard for responsible business in Israel. His work includes guiding companies through the evaluation process and conducting a detailed mapping of their performance across all areas of corporate responsibility. Yanai brings extensive experience in business development and strategic analysis. He holds an M.A. from the “Porter” School of Environmental Studies at TAU.
Board
Board Members
Tamar Yassur
Chairperson
Maala and Isracard
Eli Glickman
CEO
Gadi Cunia
CEO
Tnuva
Elah Alkalay
VP Business Development
Osnat Golan
Former VP Communications, Brand and Sustainability
Anat Gabriel
Director
Mickey Adiv
Former CEO
G1 Group
(Chairperson Maala 2014-2022)
Amalia Adler-Waxman
VP ESG
Teva Pharmaceuticals
Dr. Hedva Ber
Deputy CEO
eToro
Maya Perry Mitelpunkt
SVP People & Sustainability
Netafim
Vision
The Role of Corporate Responsibility
The Israeli business sector is not only an economic driver, but also a leading force in shaping society and responding to its many challenges and opportunities. We believe that a network of companies jointly committed to responsible and ethical business practices has the power to make Israel a more sustainable, transparently governed, and socially supportive place for all its people — whether as employees or consumers.
Over time, responsible corporate conduct builds relationships of mutual trust between the many groups that make up Israel’s social fabric. And that is a strategic asset whose value cannot be overstated.
Our Story
From a social enterprise in the garage to the leading organization in the field
Maala was founded in September 1998 as a business–social initiative led by Talia Aharoni, following her career in managing the public relations firm Gitam Porter Novelli, together with the Kahanoff Foundation— a private foundation based in Canada headed by the late Shira Herzog.
The founding meeting of Maala, held at the offices of the Herzog Fox Neeman law firm, brought together twelve senior executives from across the Israeli business sector, who unanimously adopted the organization’s mission:
To serve as the leading and authoritative voice at the intersection between business and society in Israel.
To support businesses in improving their performance by adopting a strategic, business-oriented approach to social commitment.
The establishment process—supported by the Ford Foundation under Israel Program Director Aaron Back—included research and feasibility assessments led with the guidance of Bob Dunn, then President of Business for Social Responsibility (BSR) in the United States, and the creation of a business plan and metrics for success.
About four years after its founding, Maala became a membership-based organization, sustained by Israeli businesses committed to its mission and vision.
Over the years, Maala established its annual Corporate Responsibility Conference, a unique gathering of business, public, and civil society leaders, bridging Israel’s economic and social spheres. Maala also created the Maala ESG Index, establishing a foundation for measurement and standardization, and the CSR mangers training, which formalized the profession of responsible business management in Israel.
Chairs of the Board over the years:
the late Shira Herzog, CEO of the Kahanoff Foundation | the late Nissan Limor | Jacon Burak | Zvi Ziv | Ofra Strauss | Micky Adiv
