Maala Conference 2026

Agenda

Coffee. Meet. Connect.

Starting the morning with colleagues and friends, old and new

9:00 | Reception & Networking

In the presence of the President of the State of Israel, Isaac Herzog

Opening Address by the President

conversations with:

Yadin Antebi, CEO, Bank Hapoalim

Tamar Yassur, Chairwoman Maala & Chairwoman Isracard

Prof. Dan Marom, Rector, Sapir College

Aviad Friedman, Head of the Tkuma Region Directorate

Yael Arad, President of the National Olympic Committee of Israel

Sapir College students on corporate responsibility, their expectations for the future, the world of work, and Israeli society

10:00-11:30 | Opening Plenary

11:30 | Coffee & Networking

Business initiatives driving growth in Israel's North & South

In an era of global competition for talent and significant government investment, we’ll ask what it takes for the north and south to become engines of regional and national growth, and how the business sector can play a part: knowledge-intensive industries and technological skills, investment in local human capital, applied research born in the region, and more. With executives from the field, Sapir College, innovation organizations, and others.

Value-Driven Consumption: What the Public Asks For, and What It Actually Buys

This session will explore what customers and consumers across sectors and age groups expect today, and how these expectations are driving a new generation of products and services. Trends include the search for foods enriched with health-promoting ingredients, a younger generation that wants to manage its own money, and giving up the company car without giving up convenience. In short presentations by innovation, R&D, and product leaders, we’ll hear about preferences already reshaping markets, discover where the gap opens between what people say and what they choose at the checkout, and learn how to manage this process responsibly.

Environmental Measurement 3.0: When Carbon and Other Metrics Become Part of the Specs

Most of a company’s environmental footprint lies across its value chain. In this session, we’ll hear how Israeli companies that have built the capability to measure their environmental impact across the value chain are benefiting from treating measurement not only as a reporting tool, but also as a tool for product design, customer retention, and market differentiation.

Impact at Last? Corporate Social Programs That Built New Social Infrastructure

After three years of significant corporate social investment, long-term impact has become the critical test. This session will feature programs that succeeded in creating new infrastructure and models, and ask what distinguishes a program from infrastructure: Is it adopted by other organizations or by the state? How can a program, or parts of it, be transferred to others? Can it generate data that demonstrates real change? Companies will share what worked, what didn’t, and what it takes for a business’s social investment to become a public asset.

Introducing: Social Sports

Sports touch many societal challenges being faced today: screen time, violence, encounters between groups that rarely meet, physical and mental health, resilience, and more. This session will ask whether and how social sports can become part of corporate responsibility programs, and create a multiplier effect for social investment in other areas. Held in partnership with the Azrieli Foundation and the National Olympic Committee of Israel, as part of an initiative to expand social sports in Israel, including through collaboration with business.

Responsibility with a Story: Engaging Global Employees and Partners in Corporate Responsibility

We often talk about corporate responsibility with the public and stakeholders in Israel. This time, we’ll turn our gaze outward, at a moment when Israeli companies are required more than ever to explain themselves to partners, investors, and employees around the world. Communicating corporate responsibility to an international audience takes far more than translating it into English: expectations differ, language differs, and so does what is seen as important and credible. The session will bring together experts in internal communications, investor relations, social media, marketing, and more, who will share how to build a compelling, high-quality corporate responsibility presence for employees, investors, and partners worldwide.

12:00-14:30 | Breakout Sessions

14:30 | Break & light lunch

Hands-On Workshop: Climate Risk Management Based on TCFD

Everyone seems to be talking about climate risk management. Driven by investor and regulator expectations, more and more organizations and financial institutions are asking themselves how to identify, manage, and integrate climate risks into decision-making processes. So what is TCFD and how do you actually implement it?

In this workshop, the team at Good Vision from Grant Thornton Israel provided practical tools for implementing the TCFD framework and managing climate risks within your organization.

Led by: Ivri Verbin and Alexandra Segall

Practical Workshop: Building Workplace Cohesion Through Inclusive Management

Following the discussion of social cohesion and the dedicated session on the topic, this workshop offers a methodology for implementing and embedding the topic within your organization.

The workshop was led by the “Zionism 2000” team, based on the functional cohesion model and the language of practices. The workshop is hands-on, providing opportunities to work through real scenarios from organizational life and the diverse teams operating within it.

Guided Tours of the MUZA Gardens

A garden within the city, featuring ancient wine presses, an ecological pond, winding paths alongside bike trails, and more. This special tour gives a firsthand experience of the intriguing combinations embodied in the “MUZA Garden” project.

Tour led by: Dr. Eli Cohen Sasson, Curator of Ethnography and Curator of Ethnography and the “Man and his Work” Center at MUZA