Responsible Business Ongoing Mobilization

Emergency response, rebuilding and creating hope.

Date

12.12.2024

Time

09:00

 – 

14:00

Location

Eretz Israel Museum (Muza), 2 Haim Levanon St. Tel Aviv

Summary

Maala Conference 2024

The Maala Conference serves as the annual gathering of Israel’s corporate responsibility community. The December 2024 conference focused on the mobilization of businesses and the corporate responsibility community during the war, sharing actions, ideas, and directions moving forward. The conference highlighted programs, solutions, and initiatives implemented on the ground in response to the multiple challenges, in partnership with and/or led by businesses. Approximately 450 participants attended from the business sector, government and civil society, including CEOs, executives, corporate responsibility managers, social leaders, government officials and more.

Agenda

Spotlight on Social Initiatives

Showcasing the Work of Social Organizations

9:00 | Reception & Networking

Corporate Responsibility in Israel's Largest Companies: A Year in Review

Momo Mahadav, CEO, Maala

Fire chat: business in ongoing mobilization

Tamar Yassur, Chairperson of Maala & Chairperson of Isracard
Dana Azrieli, Chairperson of Azrieli Group and Azrieli Foundation

The new reality of ESG against the backdrop of European regulation

Aron Cramer, CEO, BSR (מוקלט מראש)

The new reality of ESG against the backdrop of European regulation

Aron Cramer, CEO, BSR (pre-recorded)

The National Mission of Rehabilitation of War Wounded and the Business Sector

Liron Sagi, CEO of the Friends of the IDF Disabled Organization

10:00-11:30 | Opening Plenary

11:30 | Break

Strategies for resilience and hope in workplaces in ongoing crisis
As the war continues, the stress, anxiety, and tension that exist in the State of Israel and in Israeli society are leading to hardship, burnout, and distress for employees and family members. In the early stages of the war, many companies offered various support programs for employees and family members, some of which are still ongoing. Now, in light of the ongoing crisis, more comprehensive strategies are also needed to strengthen meaning and hope in the work environment and reduce the effects of burnout and emotional strain experienced by both employees and managers. Moderator: Hagit Meirovitz, VP, Head of Human Resources, Discount Bank Speakers:
  • Dr. Dror Dolphin, Deputy Director, Soroka Medical Center
  • Revital Banai, Director of Welfare, ZIM
  • Reut Zippori, Director of Diversity and Inclusion, Intel Israel
  • Ofer Samo, Director of Employee Volunteering at the Center for Social Banking, Bank Hapoalim
  • Barak Luzon, Director of “Exchanging Words: The President’s Initiatives for a Shared Israeli Tomorrow”
How the ongoing war has reshaped the way businesses engage and invest socially, what aspects have changed, whether there have been changes in the way management and spending operate, in building and managing partnerships, allocating resources, entering the subject of commemoration, and the latest insights regarding the unique value of businesses. Moderator: Hagit Ganish Gil, Head of ESG, Bazan Speakers:
  • Ag. Shira Shapira – Senior Deputy Head of Department, Heritage Ministry
  • Hager Kostianovsky, Director of Corporate Responsibility and Internal Communications, Netafim
  • Ranin Mordi, Director of the Center for Financial Growth at the Center for Social Banking, Bank Hapoalim
  • Liat Menashe, Director of the Service Department, Strauss Water
  • Ayelet Recanati, Director of Corporate Responsibility (ESG and Welfare, El Al
  • Liron Shapira, Director of Social Responsibility and Employment Diversity, Elbit Systems
The global world of corporate responsibility/ESG is undergoing a profound change in the form of mandatory regulation for issues that were previously voluntary. The move is being led by the European Union, which has published mandatory requirements for European companies and those operating on the continent and/or part of the supply chain. This process has significant implications for the way the field is managed. Already, a number of companies in Israel are expected to be affected by the legislative requirements, and in the future, their number will likely increase. The discussion presented the main regulatory frameworks, their possible implications for companies in Israel, and the manner in which leading companies are preparing for them. Moderator: Avital Yanovsky, Business Development and ESG Manager, Phoenix Finance Speakers:
  • Liron Keres, Partner and ESG Practice Leader, Gornitzky GNY
  • Roi Vidberg, Head of ESG, SolarEdge
  • Avri Verbin, CEO of Goodwinzen, a Fahn-Kenna Group
  • Adam Eisenstein, Senior ESG Manager, Teva
  • Gad Bar Lev, Investor Relations Manager, Discount Bank
The session examined how the power of artificial intelligence can be harnessed to create positive social and environmental value and presented a number of case studies that are taking place in Israel. In addition, the panel discussed the ethical risks arising from the use of artificial intelligence and how to prepare for and deal with them. Moderator: Ariella Yaari, VP of Communications and Sustainability, L’Oréal Israel Speakers:
  • Dr. Itay Negrin, VP of Innovation, ICL
  • Adi Gamliel, VP of Innovation, Strategy and ESG, Netivei Israel
  • Hila Hibish, VP of Legal Consulting, Corporate Governance and Corporate Responsibility, Microsoft Israel
  • Attorney Pia Hillel, Director of the President Shamgar Center for Digital Law and Innovation, Faculty of Law, Tel Aviv University
  • Sofia Bergareche, Foretica, Spain (video)
The war highlighted the need for the State of Israel to strengthen its resilience in the areas of energy, water, and food security, and to prepare for emergency situations. The session dealt with responding to these needs and the possible improvement in environmental dimensions as a result, the implications for how societies operate in these areas, and adaptation and mitigation measures for extreme climate situations. Moderator: Lihi Yokla, ESG Unit Manager, BDO Ziv Haft Speakers:
  • Yael Lachham, Head of Sustainability, Corporate Responsibility and Business Continuity, Israel Aerospace Industries
  • Ricky Mor, Customer Relations and Corporate Responsibility Manager, Mekorot
  • Michal Weiss Navon, Chief of Staff and ESG Manager, Doral
  • Alon Piasecki, Agricultural Procurement Manager, Strauss
  • Victor Weiss, Head of Climate Division, National Security Council (NSC)

12:00-13:30 | Parallel Sessions

13:30 | End of event

Sponsors & Partners

zim-logo
mizrahi-tefahot-logo
elal-logo
discount-logo
teva-logo
unilever-logo
bazan-logo
strauss-logo
netafim-logo
goodvision-logo
elbit-logo
BDO-logo
bezeq-logo
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