Responsible Business Ongoing Mobilization

Emergency response, rebuilding and creating hope.

Date

12.12.2024

Time

09:00

 – 

14:00

Location

Eretz Israel Museum (Muza), 2 Haim Levanon St. Tel Aviv

Summary

Maala Conference 2024

The Maala Conference serves as the annual gathering of Israel’s corporate responsibility community. The December 2024 conference focused on the mobilization of businesses and the corporate responsibility community during the war, sharing actions, ideas, and directions moving forward. The conference highlighted programs, solutions, and initiatives implemented on the ground in response to the multiple challenges, in partnership with and/or led by businesses. Approximately 450 participants attended from the business sector, government and civil society, including CEOs, executives, corporate responsibility managers, social leaders, government officials and more.

Agenda

Spotlight on Social Initiatives

Showcasing the Work of Social Organizations

9:00 | Reception & Networking

Corporate Responsibility in Israel's Largest Companies: A Year in Review

Momo Mahadav, CEO, Maala

Fire chat: business in ongoing mobilization

Tamar Yassur, Chairperson of Maala & Chairperson of Isracard
Dana Azrieli, Chairperson of Azrieli Group and Azrieli Foundation

Navigating Corporate Responsibility - In Crisis, In Rebuilding and In Hope

Meital Haroush, VP Human Resources, Mizrahi-Tefahot Bank

Amalia Adler-Waxman, SVP, Global Head, ESG and Head of Corporate Affairs of International Markets, Teva Pharmaceuticals

Liron Hantz, Deputy Director General for Governmental and Social Affairs, Prime Minister’s Office

ESG and the New European Regulatory Landscape

Aron Cramer, CEO, BSR (pre-recorded)

The National Mission of Rehabilitating Wounded Veterans - The Role of the Business Sector

Liron Sagi Cohen, CEO, the Friends of the IDF Disabled Organization

10:00-11:30 | Opening Plenary

11:30 | Break

Strategies for Resilience and Hope in the Workplace During Prolonged Crisis

The stress, anxiety, and tension permeating Israeli society as a result of the war are taking a growing toll – leading to burnout, hardship, and distress among employees and their families. In the early stages of the war, many companies introduced support programs for staff and families, some of which are still ongoing. Now, as the crisis shows no sign of abating, broader strategies are needed to reinforce a sense of purpose and hope in the workplace, and to reduce the effects of burnout and emotional strain experienced by employees and managers alike.

Moderator: Hagit Meirovitz, VP, Head of Human Resources, Discount Bank

Speakers:

  • Dr. Dror Dolfin, Deputy Director General, Soroka Medical Center
  • Revital Banai, Director of Welfare, ZIM
  • Reut Zipory, Diversity and Inclusion Lead, Intel Israel
  • Ofer Semo, Head of Employee Volunteering, Bank Hapoalim
  • Barak Luzon, Head of “Time to Talk – The President’s Initiative for Dialogue”

How has the ongoing war reshaped the way businesses engage and invest in their communities? Which aspects have changed in how initiatives are managed and executed, in how partnerships are built and maintained, in how resources are allocated, in the entry into the domain of remembrance and commemoration, and what are the latest insights on the unique value that businesses bring?

Moderator: Hagit Genish Gill, Group Head of ESG, Bazan Oil Refineries
Speakers:

  • Ar. Shira Shapira – Senior Deputy Head of Department, Heritage Ministry
  • Hagar kostianovsky, Director of Corporate Responsibility and Internal Communications, Netafim
  • Ranin Mordi, Financial Education Specialist, HR Division, Financial Growth Center, Bank Hapoalim
  • Liat Menashe, Director, Head of Customer Service & Customer Experience, Strauss Water
  • Ayelet Recanati, Manager Corporate Responsibility and Welfare, El Al
  • Liron Shapira, Corporate Social Responsibility and Community Relations Manager, Elbit Systems

The global corporate responsibility/ESG landscape is undergoing a profound regulatory shift, as areas that were previously voluntary are becoming subject to mandatory requirements. Leading this change is the European Union, which has introduced binding requirements for European companies and those operating on the continent and/or forming part of the supply chain. This shift has significant implications for how the field is managed. Already, a number of Israeli companies are expected to be affected by these legislative requirements, and that number is likely to grow. The session presented the main regulatory frameworks, their potential implications for companies in Israel, and how leading companies are preparing for them.

Moderator: Avital Yanovsky, Manager Business Development and ESG, Phoenix Holdings

Speakers:

  • Liron Keres, Partner and ESG Practice Leader, Gornitzky GNY
  • Roi Vidberg, Head of ESG, SolarEdge
  • Avri Verbin, CEO of Goodwinzen, a Fahn-Kenna Group
  • Adam Eisenstein, Senior ESG Manager, Teva
  • Gad Bar Lev, Investor Relations Manager, Discount Bank
The session examined how the power of artificial intelligence can be harnessed to create positive social and environmental value and presented a number of case studies that are taking place in Israel. In addition, the panel discussed the ethical risks arising from the use of artificial intelligence and how to prepare for and deal with them. Moderator: Ariella Yaari, VP of Communications and Sustainability, L’Oréal Israel Speakers:
  • Dr. Itay Negrin, VP of Innovation, ICL
  • Adi Gamliel, VP of Innovation, Strategy and ESG, Netivei Israel
  • Hila Hibish, VP of Legal Consulting, Corporate Governance and Corporate Responsibility, Microsoft Israel
  • Attorney Pia Hillel, Director of the President Shamgar Center for Digital Law and Innovation, Faculty of Law, Tel Aviv University
  • Sofia Bergareche, Foretica, Spain (video)
The war highlighted the need for the State of Israel to strengthen its resilience in the areas of energy, water, and food security, and to prepare for emergency situations. The session dealt with responding to these needs and the possible improvement in environmental dimensions as a result, the implications for how societies operate in these areas, and adaptation and mitigation measures for extreme climate situations. Moderator: Lihi Yokla, ESG Unit Manager, BDO Ziv Haft Speakers:
  • Yael Lachham, Head of Sustainability, Corporate Responsibility and Business Continuity, Israel Aerospace Industries
  • Ricky Mor, Customer Relations and Corporate Responsibility Manager, Mekorot
  • Michal Weiss Navon, Chief of Staff and ESG Manager, Doral
  • Alon Piasecki, Agricultural Procurement Manager, Strauss
  • Victor Weiss, Head of Climate Division, National Security Council (NSC)

12:00-13:30 | Breakout Sessions

13:30 | End of event

Sponsors & Partners

zim-logo
mizrahi-tefahot-logo
elal-logo
discount-logo
teva-logo
unilever-logo
bazan-logo
strauss-logo
netafim-logo
goodvision-logo
elbit-logo
BDO-logo
bezeq-logo
time to talk-logo