Responsible Business in Times of Crisis – A playbook for corporate action
Download the playbook click here<<
When crisis strikes – whether conflict, climate disaster, or pandemic – companies face a defining test not only of their financial resilience, but of their values.
This playbook, developed by Maala based on three years of documented corporate response in Israel, offers a practical framework for how responsible businesses can lead when it matters most. It covers five domains of corporate action, the role of the CSR/ESG officer under pressure, and the critical function of business umbrella organizations in coordinating effective response.
It is based on real experience and designed to be used before crisis arrives.
Download the playbook click here<<
Alongside the Playbook, we published the Israeli Case Study: the data behind the framework, drawn from Maala’s surveys of over 100 of Israel’s leading companies. It shows what corporate responsibility looked like in practice under sustained crisis conditions, from employee and reservist support to community response.
