Responsible Business in Times of Crisis – A playbook for corporate action
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When crisis strikes – whether conflict, climate disaster, or pandemic – companies face a defining test not only of their financial resilience, but of their values.
This playbook, developed by Maala based on three years of documented corporate response in Israel, offers a practical framework for how responsible businesses can lead when it matters most. It covers five domains of corporate action, the role of the CSR/ESG officer under pressure, and the critical function of business umbrella organizations in coordinating effective response.
It is based on real experience and designed to be used before crisis arrives.
